Archive for the 'Uncategorized' Category



Centennial College students sweep CPRS public relations industry awards… again!

group

CCPR Students Sweep Industry Awards last night.

More Than Just A Brew crew

The More Than Just a Brew crew take Bronze!

Student of the Year Jessica

Jessica Grace Chong is the CPRS Student of The Year

Talk is Cheap 7.0

Talk Is Cheap 7.0 take home Gold!

Wilki Night Out

The Wilki Night Out team score the Silver!

The Art Haus team take home the Bronze in Special Events category!

The Art Haus team take home the Bronze in Special Events category!

Students of Centennial College’s post-graduate Public Relations and Communications certificate program once again took top honours at the Canadian Public Relations Society Ace Awards held last night in Toronto, winning six awards in various categories.

Jessica Grace Chong took home the CPRS Student of the Year award. A Centennial student has earned this honour for the third consecutive year, and in four out of the past five years. Four awards – one gold, one silver and two bronzes – recognized the success of student-organized public relations events that supported various charities in Toronto.

Barry Waite, chair of the School of Communications, Media and Design at Centennial’s Story Arts Centre, was honoured with the prestigious Lois Marsh Award for outstanding leadership, support and involvement in the profession. In his acceptance speech, Barry called his ability to work and impact future PR professionals “life changing.” Waite is also acting program coordinator for the college’s new Bachelor of Public Relations Administration four-year program, and the former coordinator and professor for the certificate program.

Barry Award

Barry Waite honoured with Lois Marsh Award!

“We couldn’t be more proud of our students and of Barry,” said Nate Horowitz, Dean of the School of Communications, Media and Design. “These awards are a reflection not only of the quality of students we attract and produce, but also of the extraordinary commitment our faculty has to superior experiential learning. Our entire faculty has a depth and breadth of industry experience that benefits all of our students.”

The four Ace Awards received last night include:

  • Special Events (non-student category): Bronze for Art Haus
  • Student Public Relations Campaign of the Year:

Gold: Talk is Cheap 7.0

Silver: Wilki Night Out

Bronze: More Than Just A Brew

Advertisements

Good luck to Graduating Class of 2015

Eight months, 70 students, one event, two placemats, one business plan, five Vines, a few videos, and countless other assignments and it all concludes tomorrow. Classes that is. It’s not the end, but just the beginning. A new chapter as a public relations professional with great promise and opportunity for only an upward trajectory of success. If. If you remember the lessons we taught you and remain open for constant and continuous learning along the way. Your future is in your hands now, but so is your failure. You choose. Only you.

On those days when you’re not sure which way is up, here’s a short little primer on the stuff you can be proud of from your days at Centennial College:

1. You made it. Moreover, you proved yourself a worthy and supportive teammate when group projects needed you.

2. You know the difference between a business goal and a communications objective.

3. You pulled off an event on zero budget and made a financial donation to a local charity.

4. You can now write to inform and to persuade. And you know how to avoid a fatal error.

5. You know what gets capped vs. not. Among other CP style peculiarities.

6. Your LinkedIn profile rocks.

7. You can design your own business card when you are ready and you could develop your own business plan at the same time.

8. You can pitch media 18 ways to Sunday. Really, you can.

9. You can develop a social media plan that will generate results.

10. You can present in front of a client after real practice in front of the communications team at the Pan Am Games.

And so much more. You’re ready. Now make us proud!

Donna & Chris

CCPR students raise $23,150 for charity: Section two highlights

Posted by Teri Clark, student, class of Spring 2015

Raising $23,150 for charity is no easy feat, but Centennial’s corporate communications and public relations students managed to do it, and on a $0-budget. With no budget and very little event planning experience, this project seemed near impossible to me. I’m sure some of my colleagues felt the same, but with the help of our instructors and some quality teamwork, every event turned out to be a huge success. I’ll be highlighting the five events of CCPR’s Section Two.
The first event was More Than Just a Brew, a charity coffee and tea tasting event in support of Evergreen at Aroma Espresso Bar. With fantastic raffle prizes, live entertainment, and unique teas and coffees for guests to try, the event was a success. The group even managed to secure some media coverage from The Toronto Star (huge PR kudos for that!)

Tea leaves on display at More Than Just a Brew

Tea leaves on display at More Than Just a Brew

Braeden Mitchell, Indie Week Artist performing at More Than Just a Brew

Braeden Mitchell, Indie Week Artist performing at More Than Just a Brew

The next event was No Laughing Matter, a comedy-themed event in support of the Canadian Mental Health Association (CMHA) at the Bad Dog Comedy Theatre. This group of students secured some awesome high-profile talent: Rebecca Kohler (Toronto’s Best Female Stand-Up in 2013), Mark Little (you know, the guy from Mr. D!), Sandro Veri, Craig Anderson and Colin Munch. The comedians had us in stitches from start to finish, and the team of organizers drove home some important messages about mental health.

No Laughing Matter organizers (L to R): (Top row) Mike Hajmasy, Katie Heffernan, Lukas Pesa, (bottom row) Brianna Hurley, Ali Seller and Sarah May

No Laughing Matter organizers (L to R): (Top row) Mike Hajmasy, Katie Heffernan, Lukas Pesa, (bottom row) Brianna Hurley, Ali Seller and Sarah May

Mark Little at No Laughing Matter

Mark Little at No Laughing Matter

The organizers of ART HAUS T.O. did an incredible job of converting The Original Grooming Experts barbershop into a trendy art gallery with live entertainment, all in support of Greenhope for Children. With Gary Levy hosting, performances by Of Gentlemen & Cowards and Wolf J MacFarlane, and even some media coverage from OMNI, it really felt like a high-profile event. You’d never guess this group pulled it off with a $0-budget!

ART HAUS T.O. team: (from left) Ranjit Dhatt, Melanie LeBlanc, Pablo Crespo, Vivian Kwong, Chloe Stanois and Jessica Cheng, with Of Gentlement and Cowards (back)

ART HAUS T.O. team: (from left) Ranjit Dhatt, Melanie LeBlanc, Pablo Crespo, Vivian Kwong, Chloe Stanois and Jessica Cheng, with Of Gentlement and Cowards (back)

A full "haus" at The Original Grooming Experts

A full “haus” at The Original Grooming Experts

Next, the A Skating Chance team hosted a free skate at the Mattamy Athletic Centre (former Maple Leaf Gardens) in support of Canadian Tire’s Jumpstart charity. A Skating Chance was a day full of skating, games, tasty snacks and hot chocolate, and some amazing raffle and silent auction prizes like a signed Maple Leafs jersey by Nazem Kadri (very fitting for the event!).

Free skate at Mattamy Athletic Centre for A Skating Chance

Free skate at Mattamy Athletic Centre for A Skating Chance

Raffle time at A Skating Chance

Raffle time at A Skating Chance

The last event was A Wilki Night Out, a silent auction fundraiser in support of extracurricular funding for Wilkinson Junior Public School. Held at a beautiful venue called The Forth, parents of Wilkinson students had the chance to socialize and raise some money for the school. The Wilki Night Out team raised $5,043 overall and broke the record for most money raised by CCPR students.

Auction items on display at  A Wilki Night Out

Auction items on display at A Wilki Night Out

A Wilki Night Out was held at an elegant venue, The Forth

A Wilki Night Out was held at an elegant venue, The Forth

Reflecting upon the first semester

Posted by Madison Downey, student, class of Spring 2015

A couple of weeks ago I was contacted by an old friend who was curious about the CCPR program and how I was faring. “Is it worthwhile?” she asked. My first instinct was to question how high sleeping and showering regularly were on her list of priorities. But instead I went for a more straightforward and honest response – absolutely.

Madison (3rd from left) with her team for their charity event

Madison (second from right) with her team for their charity event, Rise Up!

A part of what made my first semester at Centennial so phenomenal was not just what I was learning, but whom I was learning from – industry professionals and some of the best in the business. Coming from a large university, I’d never had the opportunity to get to know any of my instructors in a meaningful way. From the very first week in CCPR I knew this would no longer be the case. The support I received from my instructors truly exceeded my expectations. I was always encouraged to share my thoughts and opinions, something I took full advantage of, sometimes to their chagrin (I kind of like to talk). They set their standards high, but most of the time we measured up, and you could always tell they were genuinely invested in your success.

I’ve spent over 350 hours with my classmates this semester. Between class time and group work, I’ve had the opportunity to get to know many of them very well. While we’ve certainly had our ups and downs, it’s truly incredibly what a group can accomplish when we work together. For this semester’s project and event management course, our group raised more than $1000 for a local women’s shelter on a zero dollar budget. The sense of accomplishment we felt at the end was phenomenal.

If there’s one thing I’ve learned from my first semester in this program it’s that we have a tendency to underestimate what we are capable of. I worked incredibly hard, and there were times when I was sure I would fail (especially when I had to learn to spell without autocorrect). But I never did. From writing media releases to creating a business plan, this program made juggling an intense schedule feel less like a burden and more like an accomplishment. With every class and assignment and I began to realize just how valuable these experiences were. As this semester comes to an end, I can look back on it and say with certainty that I made the right choice. I’ll be leaving Centennial with new friendships, confidence, and the skills I need to succeed in the professional world.

Calling All Alumni

The Corporate Communications & Public Relations program at Centennial College is celebrating its 30th Anniversary.

The program began at Warden Woods campus in September 1980 as a two-year undergraduate program known as Organizational Communications.  Today, it’s one of the top post-graduate corporate communications and public relations programs in Canada, based out of Centennial College’s unique Centre for Creative Communications.

We’re celebrating!

A group of students is planning a 30th anniversary celebration for this November.  In order to help us plan better, we’re doing a quick poll to find out if you’d be interested in attending.

If you have any ideas for the event, please leave a comment. Also please share this link with any friends or colleagues who also attended the program.

More details will follow shortly.


Categories

Twitterstream

Error: Twitter did not respond. Please wait a few minutes and refresh this page.