Archive for the 'The Big Race' Category

New friends and plenty of talent at the Story Arts Centre for CCPR

Posted by Anthony Ou, student, class of Spring 2015

The past 14 weeks at Centennial College have been loaded with networking opportunities, writing exercises, group meetings, group outings and plenty of new friends. The one-year postgrad certificate program in Corporate Communications and Public Relations at Centennial (#CCPR) has stood out for me as being one of the best learning experiences so far.

Several students from CCPR celebrating CCPR's Story Arts Centre campus’s Beerfest event

Several students from CCPR celebrating CCPR’s Story Arts Centre campus’s Beerfest event

CCPR has two campuses (one in Toronto and another in Pickering) but the standout quality about the Story Arts Centre campus in Toronto where I’m studying, is how tight-knit the community is, from my peers, to the professors and faculty, to the other students on campus. For us, we’re right next to Greektown in Toronto and have the bragging rights of studying at the same school in which they filmed the original “Degrassi High” series. We have the fortune of being under the same roof as all the other creative communications programs that Centennial has to offer, such as advertising, journalism and digital animation. You could just call us the cool kids!

The professors truly are superstars. They excel at what they do and bring many years of experience working in the PR industry. By practicing what they preach, this gives students the chance to gain confidence in what they’re learning. The professors motivate students by giving each and every student the attention they require in order to help them succeed. I haven’t had any mentors who have been so passionate about teaching and wanting their pupils to succeed more than these.

A group of CCPR students supporting their colleagues at one of the CCPR student-run charity events, More Than Just a Brew

A group of CCPR students supporting their colleagues at one of the CCPR student-run charity events, More Than Just a Brew

Having recently graduated from the University of Toronto, it was actually a nice change to be able to share the next year of my life with 35 others in my section who are also very passionate about PR. We spend five days a week together, but we’ve become so close that we make plans to see each other on the weekend too! Come to think of it, we probably see each other more than our own families. We’ve become our own little family. Karaoke, dancing and Secret Santa – we’re doing it all and we’re doing it up. We’ve so far shared plenty of laughs, especially when we’re given freedom, in class, to creatively solve business problems using PR. Or we just laugh because our professors are just so quotable. “Flimsy business cards equals flimsy people,” says writing professor Vivienne McCuaig. It’s true.

Many CCPR students attended Centennial College’s 1000 Dinners event, which stimulated conversation about reimagining public spaces, part of Project Fusion and in collaboration with CivicAction

Many CCPR students attended Centennial College’s 1000 Dinners event, which stimulated conversation about reimagining public spaces, part of Project Fusion and in collaboration with CivicAction

Outside of the classroom, we have the opportunity to join CPRS and IABC events (depending on the membership we registered for at the beginning of the program). There are plenty of networking events, field trips to PR agencies and opportunities to connect with working PR professionals. Our campus also hosts Project Fusion, a student group taking on complex civic issues and presenting innovative solutions to better communities in the GTA. You can check out some Project Fusion initiatives from previous years here and here, with many students from CCPR. It’s a very immersive experience!

It’s only been 14 weeks, but as our first semester draws to an end for the holidays, I can’t wait to take this knowledge and training with me next semester, as my colleagues and I all vie for coveted field placement opportunities. I think it’s safe to say that we are all so hyped for what’s next. Stay tuned!

Centennial’s “The Big Race” wins IABC Gold Quill Award

GoldQuill-Logo-300dpi-300x143Centennial College’s “The Big Race” — a collaboration project between public relations and broadcasting & film students — has won a Gold Quill Award from the International Association of Business Communicators (IABC)The Gold Quill Awards celebrate excellence in global communications and attract entries from all over the world. The Big Race won an Award of Merit in the Audio Visual category.

The Big Race grew out of a school-wide competition called “10.10.10” in the School of Communications, Media & Design focused on the connection between social issues and access to transit.  Students had to collaborate with at least one other program to implement their idea.  The result was The Big Race, an eight-part web series that followed three competitors racing around Toronto using public transit.  Developed with the support of Metrolinx and Civic Action, The Big Race debuted at Civic Action’s Our Region, Our Move conference in April 2013.

“This project showcased the power of applied learning with collaboration that is key to what we do here at Centennial,” says Donna Lindell, faculty advisor, The Big Race.  “We’re thrilled for our PR and B&F students to be recognized on an international stage for their work on this project.”

The Gold Quill Award will be presented to The Big Race team at the IABC World Conference in Toronto on June 9, 2014.  Visit The Big Race Blog to view the entire series and learn more about the project.

Some of The Big Race team with Mathew Bertin (centre) from Metrolinx

Some of The Big Race team with Mathew Bertin (centre) from Metrolinx

“The Big Race” premieres at Civic Action Our Region, Our Move conference

More than 300 delegates at the Greater Toronto CivicAction Alliance’s Our Region, Our Move conference were the first to see the debut episode of The Big Race on April 17, 2013.  The eight-part series is a collaboration between students in the Corporate Communications & Public Relations and Broadcasting & Film programs at Centennial College’s School of Communications, Media & Design.  The Big Race is produced through a partnership between Centennial College, Metrolinx & CivicAction.

Centennial’s ‘The Big Race’ featured on CBC News

Anticipation is mounting for the first episode of The Big Race.  The first segment of the 8 part series will be unveiled at the Greater Toronto Civic Action Alliance Our Region, Our Move conference on Wednesday, April 17.  The series is supported by Metrolinx and Civic Action.

The project, a collaboration between students in the Corporate Communications & Public Relations and Broadcasting & Film programs at Centennial College, is generating lots of media buzz.  Click on the photo below to see a CBC report by Steven D’Souza featuring CC&PR students Meaghan Savage and Kendell Duthie (who also participated in the race with daughter Bea!

Meaghan

Visit The Big Race Blog to learn more about the project; or watch The Big Race trailer.

Get ready for The Big Race

In late January Centennial’s School of Communications, Media & Design held a school-wide competition focused on generating discussion around issues related to transit and social justice.  Key to winning “10.10.10” was demonstrating how you would collaborate across programs within the school.  A team from Corporate Communications & Public Relations won the competition, and partnered with students from Broadcasting & Film to bring their idea to life.  The result is The Big Race – a 8 part webisode that follows three competitors as they race across the GTA.  The series is produced in collaboration with Metrolinx and Greater Toronto Civic Action Alliance and reflects Centennial’s commitment to real-life learning and collaboration.

The Big Race was also featured recently on CITYNews Toronto’s website and the Globe and Mail.

The Big Race will debut on Wednesday, April 17 at Civic Action’s Our Region, Our Move conference focused on transportation in the GTHA.  Here’s a sneak peak:


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